Dreyfus To Present MVP Award After Supercoppa Final

Lega Serie A has announced the signing of a partnership agreement in partnership with Socios, an all-in-one fan influence and rewards platform for fans of sports around the world. The agreement will see Socios will become an Official Partner of Lega Serie A as well as the Main Sponsorof the Supercoppa Frecciarossa and Coppa Italia Frecciarossa Football Finals.

The partnership will officially begin at the time Socios Chief Executive Officer Alexandre Dreyfus presents the MVP award following the conclusion of tomorrow's (January 12th) Supercoppa Final between Serie A rivals Inter Milan and Juventus at the San Siro Stadium.

The partnership will continue to expand Socios's vast involvement within Italian football. Socios has already formed partnerships with Inter Milan, Juventus, AC Milan, Napoli, FC Bologna, AS Roma and the Italian national team.

Outside of Italy, Socios's 100+ strong partner network includes soccer giants FC Barcelona, Paris Saint-Germain, Atletico Madrid, Valencia, Manchester City and Arsenal. Alongside football, Socios's growing sports and entertainment network also includes UFC, F1 teams, 25 NBA franchises and teams like the New England Patriots of the NFL and the New England Revolution of MLS, 14 NHL franchises, as well as leading teams from cricket and esports.

"We are extremely pleased to announce our collaboration with Socios an established brand in the field which has been working in conjunction with the highest level of sports for several years now. Through this partnership Lega Serie A proves once yet again its ability to take advantage of the opportunities presented through new market opportunities, looking towards the future and innovation and careful to respond to the demands of fans all over the world" said Luigi De Siervo, CEO of Lega Serie A.

Alexandre Dreyfus, CEO of Chiliz and Socios, said: "In 2021 we have increased our user base by more than 500%, and we welcomed over one million new users on our platform.

"We've ambitions that are bigger than the next 12 months, which is why we're excited to start 2022 with this important announcement that further solidifies our commitment to Italian sports industry.

"We hope to work closely with Serie A, spreading the message of Socios and building up our superfan community both in Italy and around the world."

More than 1.3M users from 167 different countries are using the Socios application to interact with and receive rewards from the teams they admire and support by way of Fan Tokens. These are virtual currency that are minted on the  blockchain. They give their owners the ability to vote in polls and VIP rewards, as well as special promotions and AR enabled functions, games and contests.

In the year 2022 Socios's goal is to introduce millions of new fans all over the world to the advantages of Fan Tokens and new features in features, rewards and features that are added every day. Socios intends to add more of the world's top sporting organizations to its existing list and launch high-profile global and national marketing campaigns and build up its entertainment and sports ecosystem dramatically over the coming months.

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